Preheat the oven to 350°F (177°C). Line a baking sheet (16.5 x 11.38 x 1 inches) with parchment paper, or silicone mat.
In a mixing bowl with whisk attachment, beat the egg whites on medium speed until soft peaks form, 3-5 minutes.
Meanwhile, combine milk and melted butter in a small bowl.
Sift the cake mix into the meringue and carefully fold the batter until smooth with a silicone spatula. (NOTE: Use only half of the box mix!)
Once most of dry ingredients are incorporated, pour in milk and butter mixture and gently fold the batter until nice and smooth.
Pour the batter into the prepared baking sheet, and spread it evenly all over the sheet. (TIP: Don't be alarmed! It’ll be a thin layer, which is exactly how we want. This silicone scraper is super helpful!) Bake the cake for 12-15 minutes, or until inserted toothpick comes out clean. The cake should look lightly golden, but not browned.
While the cake is baking, prepare a lint-free kitchen towel on a flat surface and generously dust with powdered sugar.
As soon as the cake is done, carefully invert it onto the prepared kitchen towel and tightly roll the cake from the short side, while still warm. Cool completely on wire rack, about an hour.